Dashboard overview
The TrustData dashboard gives you a unified view of your marketing performance, attribution, and traffic analytics.
Overview (multi-client)
If you manage multiple clients, the overview page shows all your properties at a glance.
For each property, you'll see:
- Name and industry
- Health status (Healthy, Warning, Critical)
- 30-day revenue with percentage change
- Conversion count
- Consent rate and adblock rate
- Last sync timestamp
Actions:
- Click on the name → Opens the Paid Acquisition page (marketing performance data)
- Click on the health status → Opens the Alerting deep dive (tracking health details)
- Search by name, filter by industry or status
- Sort by revenue, conversions, health, or name
- Export to CSV from the overview table
Navigation
The dashboard sidebar is organized into sections:
Ads performance
| Page | Description |
|---|---|
| Paid acquisition | Campaign-level performance across all ad platforms (cost, ROAS, conversions) |
| Ads details | Individual ad/creative performance with sorting and expandable rows |
| Attribution | Multi-touch attribution analysis (Shapley, Markov) with paths, contribution, and comparison views |
Visits performance
| Page | Description |
|---|---|
| Acquisition | Traffic channels and sources (organic, direct, referral, etc.) |
| Geographical | Traffic and performance by country/region |
| Technological | Device, browser, and OS breakdown |
| Conversions | Individual conversion records with touchpoints and line items |
Other
| Section | Description |
|---|---|
| Integrations | Configure data sources (Google Ads, Meta Ads, TikTok Ads, Shopify, etc.) |
| Settings | Organization settings, team members, billing, attribution property configuration |
Paid acquisition
Deep dive into ad campaign performance across all connected platforms:
- Campaign-level metrics: cost, impressions, clicks, conversions, revenue, ROAS
- Filter by date range
- Compare performance across Google Ads, Meta Ads, and TikTok Ads
Ads details
View individual ad/creative performance:
- Sort by cost, impressions, CTR, conversions, revenue, or ROAS
- Search ads by name
- Expand rows to view creative details
- Paginated list (10 items per page)
Attribution
Multi-touch attribution analysis with five views:
| View | Description |
|---|---|
| Overview | Attribution model comparison across channels |
| Paths | Customer journey visualization (Sankey diagrams) |
| Contribution | Channel and touchpoint contribution analysis |
| Comparison | Side-by-side model comparison (Shapley vs Markov vs others) |
| Conversions | Conversion list with full touchpoint details |
See Attribution for detailed documentation on attribution models.
Visits performance
Acquisition
Analyze traffic by channels and sources. Metrics include sessions, users, bounce rate, and percentage of new users.
Geographical
Break down traffic and performance by country and region.
Technological
Analyze performance by device type, browser, and operating system.
Conversions
View individual conversion records with:
- Summary cards: total conversions, revenue, average order value
- Expandable rows showing:
- Touchpoints: full attribution journey for each conversion
- Line items: products purchased
- Filterable, sortable, and paginated table
Date range
All pages include a date picker. Select your analysis period using presets or a custom range.
Exporting data
CSV export
Export data directly from the overview table:
- Click the Export button on the overview page
- Download the CSV file
Cloud storage export (S3 / GCS)
Export your data to Amazon S3 or Google Cloud Storage for use in your own data warehouse or BI tools.
Supported providers:
- Amazon S3
- Google Cloud Storage (GCS)
Setup:
- Go to Settings → Exports
- Select your cloud provider (S3 or GCS)
- Enter your bucket credentials (name, region, path prefix)
- Choose the tables to export (data mart tables, optionally raw events for Enterprise plans)
- Select the export format: Parquet, CSV, or JSON
- Optionally enable date partitioning for incremental loads
- Save and test the connection
Scheduling:
- Exports run daily after data transforms complete
- You can also trigger a manual export at any time
- Each export run tracks status, rows exported, bytes transferred, and errors
Credentials are encrypted and never stored in plaintext.