Connectors
Pinterest Ads
Connect Pinterest Ads and configure tracking parameters.
Connect your Pinterest Ads account to sync campaign data and enable attribution.
URL parameters setup
Do this first! Configure URL parameters in Pinterest Business Manager before connecting in TrustData.
Setting up tracking parameters
Pinterest supports account-level URL parameters that automatically apply to all current and future campaigns.
- In Pinterest Business Manager, go to Assets → Ad accounts
- Click on your ad account, then go to the Settings tab
- Under URL parameters, click the edit icon next to Parameter settings
- In the Edit URL Parameters modal, scroll to the Custom parameters section and add:
| Parameter name | Value |
|---|---|
trdt_cpid | {campaignid} |
trdt_agid | {adgroupid} |
trdt_ctid | {adid} |
- Check Apply URL parameters automatically to all current and future campaigns
- Review the parameter preview at the bottom
- Click Save and apply
Available dynamic macros
| Macro | Description | Example Value |
|---|---|---|
{campaignid} | Campaign ID | 12345678901234567 |
{adgroupid} | Ad group ID | 98765432109876543 |
{adid} | Ad ID | 11223344556677889 |
{campaignname} | Campaign name | Summer_Sale |
{adgroupname} | Ad group name | Broad_Interest |
Verify your setup
After saving, the parameter preview in the modal shows your full tracking string. You can also verify by clicking through an active ad to your landing page.
Expected URL:
https://your-site.com/landing?trdt_cpid=12345678901234567&trdt_agid=98765432109876543&trdt_ctid=11223344556677889
Connecting in TrustData
After configuring URL parameters:
- Go to Settings → Data Sources
- Click Add Data Source → Pinterest Ads
- Click Connect with Pinterest
- Log in with your Pinterest account
- Grant TrustData permission to view Pinterest Ads data
- Select the ad accounts to sync
- Click Save
Required permissions
TrustData requests these permissions:
- Read Pinterest Ads data (campaigns, ad groups, ads, and metrics)
TrustData only reads data. We never modify your campaigns.
Account access
Your Pinterest account must have Admin or Analyst access to the ad account.
Synced data
| Data Type | Description |
|---|---|
| Campaigns | Name, status, budget |
| Ad groups | Name, targeting, bid |
| Ads | Name, creative type, status |
| Metrics | Impressions, clicks, spend, CTR, CPC |
Date range
- Historical: Last 90 days on first sync
- Ongoing: Daily incremental sync
Attribution matching
TrustData matches Pinterest clicks to conversions:
User clicks pin → trdt_cid captured (cpid + agid + ctid)
↓
User converts → conversion event sent
↓
TrustData matches via trdt_cid
↓
Attribution credit assigned to campaign/ad group/ad
Troubleshooting
"No ad accounts found"
- Verify your Pinterest account has access to ad accounts
- Ensure you selected the correct Pinterest account during OAuth
- Try disconnecting and reconnecting
"URL parameters not appearing"
- Go to Business Manager → Assets → Ad accounts → Settings → URL parameters and verify the parameters are saved
- Check the "Apply to all current and future campaigns" checkbox was enabled
- Ensure no URL redirects are stripping query parameters
"No data synced"
- Confirm the account has active campaigns with spend in the last 90 days
- Check that you selected the correct ad account during connection