Quickstart

This guide gets you from zero to having an independent view of your marketing performance, separate from what the ad platforms report.

What you get

By the end of this guide, you'll have:

• First-party event tracking installed on your website
• Conversion data flowing independently of ad platform pixels
• Tracking health monitoring with automatic alerts
• (Optional) Ad platform data syncing for unified ROAS

Step 1: Create an attribution ID

After you create an account, create an attribution ID (data stream) for your website:

1. Go to Settings → Attribution IDs
2. Click Create Attribution ID
3. Enter a descriptive name (e.g., example.com)
4. Copy your Attribution ID

This step also creates your organization and property automatically in most cases.

Step 2: Install the tracking SDK

Add the TrustData tracking script to your website, just before the closing </head> tag:

<script>
(function(w,d,s,u,n){
  w[n]=w[n]||[];
  w[n].push(['init','YOUR_ATTRIBUTION_ID',{sendPageView:true}]);
  var f=d.getElementsByTagName(s)[0],j=d.createElement(s);
  j.async=1;j.src=u;f.parentNode.insertBefore(j,f);
})(window,document,'script','https://t.trustdata.tech/t.js','trustdata');
</script>

Replace YOUR_ATTRIBUTION_ID with the Attribution ID from Step 1.

Step 3: Track conversions

Send a conversion event when an order is confirmed. This is the data TrustData uses for attribution:

trustdata.push(['event', 'purchase', {
  order_id: 'ORD-456',
  value: 149.99,
  currency: 'EUR'
}]);

Step 4: Verify tracking

After you install the script, verify that events arrive:

1. Visit your website in a new browser tab
2. Go to TrustData Dashboard → Events

What you'll see

After a few visits, the dashboard shows:

Step 5: Connect your consent platform (optional)

If you use a consent management platform (CMP), connect it to TrustData:

// After user consents via your CMP
trustdata.push(['setConsent', {
  analytics: true,
  advertising: true,
  preferences: true,
  sale_of_data: false  // CCPA
}]);

Step 6: Connect ad platforms (optional)

To see unified ROAS and attribution across your ad channels:

Add URL parameters first

Before you connect, add TrustData parameters to your ad URLs:

Google Ads example:

https://example.com/landing?trdt_cpid={campaignid}&trdt_agid={adgroupid}&gclid={gclid}

Meta Ads example:

https://example.com/landing?trdt_cpid={{campaign.id}}&trdt_agid={{adset.id}}&fbclid={{click_id}}

Connect data sources

1. Go to Settings → Data Sources
2. Click Add Data Source
3. Select your platform (Google Ads, Meta Ads, TikTok Ads, Shopify)
4. Complete the OAuth authorization
5. Select the ad accounts to sync

Data syncs overnight. You'll see unified attribution the next day.

Alerts are on by default

When you create an attribution ID, TrustData automatically enables critical alerts:

TrustData notifies you immediately if tracking breaks. No setup required.

To customize thresholds or add performance alerts, go to Settings → Alerts.

What's next?