Overview

Connectors sync data from your ad platforms into TrustData, giving you one source of truth instead of conflicting platform reports.

The problem with platform data

Each ad platform reports its own numbers:

What each platform reports (same week)

Each platform takes credit for the same conversions. TrustData deduplicates and attributes fairly.

How connectors work

TrustData Connectors extract campaigns, ad groups, ads and keywords, fetch spend, clicks and impressions, handle API rate limits and pagination, and transform everything to a unified schema.

The analytics store holds one unified ad data table, matched with your first-party conversion data and deduplicated for attribution.

Two-step setup

Setting up a connector requires two steps:

Step 1: Configure URL parameters (ad platform)

Before TrustData can attribute conversions, your ads must include tracking parameters. This happens in your ad platform, not in TrustData.

See platform-specific guides:

• Google Ads URL Setup
• Meta Ads URL Setup
• TikTok Ads URL Setup
• LinkedIn Ads URL Setup
• Pinterest Ads URL Setup

Step 2: Connect data source (TrustData)

After configuring URL parameters, connect the data source in TrustData:

1. Go to Settings → Data Sources
2. Click Add Data Source
3. Select the platform
4. Complete the OAuth flow
5. Select accounts to sync
6. Configure sync settings (start date, conversion window)

Available connectors

The OAuth platforms above are pull connectors: TrustData authenticates and syncs data on a schedule. Custom webhooks and Cloudflare AI crawlers are push integrations: they stream events to TrustData with an API key, so they have no OAuth step and follow the event schema rather than a sync cycle.

Sync schedule

By default, connectors sync daily:

You can also trigger manual syncs from Settings → Data Sources → Sync Now.

Sync health monitoring

TrustData monitors your connector health:

If a sync fails, you'll receive an alert (if configured). Common causes:

• Expired credentials: Re-authenticate via OAuth
• API rate limits: Automatic retry
• Account access removed: Verify permissions in ad platform

Data freshness

Troubleshooting

Sync failed

1. Check the error message in Data Sources → click the source → Sync History
2. Common fixes:
   • OAuth expired: Click Reconnect to re-authenticate
   • Rate limited: Wait for automatic retry
   • Permissions changed: Re-authorize in the ad platform

Missing data

1. New campaigns: Data appears after next sync
2. Attribution not matching: Verify URL parameters are configured correctly
3. Wrong account: Check selected accounts in data source settings

Click IDs not captured

Verify your landing page URLs include TrustData tracking parameters:

https://example.com/landing?trdt_cpid={campaignid}&trdt_agid={adgroupid}&gclid={gclid}

Test your URLs before launching campaigns.

Integrations overview on trustdata.tech · Free trial