LinkedIn Ads

Connect your LinkedIn Ads account to sync campaign data and enable attribution.

URL parameters setup

Setting up tracking parameters

LinkedIn supports account-level URL tracking parameters. They apply to every ad set and ad in your LinkedIn Ads account.

In LinkedIn Campaign Manager:

1. In the left sidebar, expand Account settings and click URL parameters

2. In the Account tracking parameters field, enter:

trdt_cpid={{CAMPAIGN_ID}}&trdt_agid={{AD_SET_ID}}&trdt_ctid={{AD_ID}}

3. Click Save

Available dynamic macros

Verify your setup

1. Preview an ad in Campaign Manager
2. Click through to your landing page
3. Check the URL:

Expected URL:

https://your-site.com/landing?trdt_cpid=123456789&trdt_agid=456789012&trdt_ctid=987654321

Connecting in TrustData

After you add the URL parameters:

1. Go to Settings → Data Sources
2. Click Add Data Source → LinkedIn Ads
3. Click Connect with LinkedIn
4. Log in with your LinkedIn account
5. Grant TrustData permission to view LinkedIn Ads data
6. Select the ad accounts to sync
7. Click Save

Required permissions

TrustData requests these permissions:

• Read LinkedIn Ads data (campaign structure and performance metrics)

TrustData only reads data. We never modify your campaigns.

Account access

Your LinkedIn account needs Account Manager or higher access to the ad account you connect.

Synced data

Date range

• Historical: Last 90 days on first sync
• Ongoing: Daily incremental sync

Attribution matching

TrustData matches LinkedIn clicks to conversions:

Troubleshooting

"No ad accounts found"

1. Verify that your LinkedIn account has access to ad accounts
2. Check that you logged in with the correct LinkedIn account
3. Disconnect and reconnect the data source

"URL parameters not appearing"

1. Check the URL parameters page under Account settings in Campaign Manager
2. Verify that the parameter string saved correctly
3. Use the ad preview tool to verify the final URL

"No data synced"

1. Confirm that the ad account has active campaigns with spend in the last 90 days
2. Check that you selected the correct ad account during connection