LinkedIn Ads

Connect your LinkedIn Ads account to sync campaign data and enable attribution.

URL parameters setup

Setting up tracking parameters

LinkedIn supports account-level URL tracking parameters that automatically apply to all ad sets and ads in your account.

In LinkedIn Campaign Manager:

1. In the left sidebar, expand Account settings and click URL parameters

2. In the Account tracking parameters field, enter:

trdt_cpid={{CAMPAIGN_ID}}&trdt_agid={{AD_SET_ID}}&trdt_ctid={{AD_ID}}

3. Click Save

These parameters will apply to all ad sets and ads in your account automatically.

Available dynamic macros

Verify your setup

1. Preview an ad in Campaign Manager
2. Click through to your landing page
3. Check the URL:

Expected URL:

https://your-site.com/landing?trdt_cpid=123456789&trdt_agid=456789012&trdt_ctid=987654321

Connecting in TrustData

After configuring URL parameters:

1. Go to Settings → Data Sources
2. Click Add Data Source → LinkedIn Ads
3. Click Connect with LinkedIn
4. Log in with your LinkedIn account
5. Grant TrustData permission to view LinkedIn Ads data
6. Select the ad accounts to sync
7. Click Save

Required permissions

TrustData requests these permissions:

• Read LinkedIn Ads data (campaign structure and performance metrics)

TrustData only reads data. We never modify your campaigns.

Account access

Your LinkedIn account must have Account Manager or higher access to the ad account you want to connect.

Synced data

Date range

• Historical: Last 90 days on first sync
• Ongoing: Daily incremental sync

Attribution matching

TrustData matches LinkedIn clicks to conversions:

User clicks ad → trdt_cid captured (cpid + agid + ctid)
        ↓
User converts → conversion event sent
        ↓
TrustData matches via trdt_cid
        ↓
Attribution credit assigned to campaign/ad set/ad

Troubleshooting

"No ad accounts found"

1. Verify your LinkedIn account has access to ad accounts
2. Ensure you're logged in with the right LinkedIn account
3. Try disconnecting and reconnecting

"URL parameters not appearing"

1. Check the URL parameters page under Account settings in Campaign Manager
2. Verify the parameter string was saved correctly
3. Use the ad preview tool to verify the final URL

"No data synced"

1. Confirm the account has active campaigns with spend in the last 90 days
2. Check that you selected the correct ad account during connection