Introduction
What is TrustData?
TrustData is your independent source of truth for marketing performance.
Every ad platform reports its own results. Google claims credit. Meta claims credit. TikTok claims credit. The numbers never add up, and you can't tell what's actually driving revenue.
TrustData is the trusted third party sitting between you and the platforms — collecting your first-party data, measuring true performance independently, and giving you the confidence to make budget decisions based on numbers you own and control.
The problem with ad platform data
| What the platforms tell you | What's actually happening |
|---|---|
| Each platform shows positive ROAS | Conversions are counted multiple times across platforms |
| Tracking is working fine | Pixels break silently — you find out weeks later |
| Last-click attribution is enough | The full customer journey spans multiple channels and days |
| Platform-reported conversions = revenue | Reported conversions and actual orders rarely match |
Three levels of marketing intelligence
TrustData is structured around a progression from data reliability to business decisions:
| Level | Question | Capabilities |
|---|---|---|
| Observability | Is my data reliable? | Tracking alerts, conversion anomalies, connector health |
| Measurement | What's actually driving revenue? | Multi-touch attribution, server-side conversions |
| Optimization | Where should I invest? | Dashboard, weekly report, (Analytics AI — coming soon) |
What TrustData does
| Feature | What it solves | Status |
|---|---|---|
| JS & mobile tracking SDK | First-party data collection, consent-compatible and cookieless | Available |
| Multi-touch attribution | See the full path to conversion across all channels | Available |
| Alerting & observability | Detect tracking anomalies and conversion drops before they cost you | Available |
| Ad connectors (Google, Meta, TikTok) | Pull spend data to calculate true ROAS | Available |
| Smart Links | Track clicks from ads, emails, and QR codes with mobile deep linking | Available |
| Dashboard | Executive view of marketing performance — revenue, ROAS, top channels | Available |
| Weekly report | Automated summary of key metrics and anomalies delivered by email | Available |
| Analytics AI | Natural language queries and automatic insights on your marketing data | Coming soon |
| Cohort analysis & LTV | Identify which channels acquire customers who actually come back | Coming soon |
| Audience sync | Push high-value segments to ad platforms for targeting | Coming soon |
| MMM | Budget planning across all channels including unmeasured (TV, influencer) | Coming soon |
| Incrementality testing | Geo holdouts to measure true causal lift, independent of platform claims | Coming soon |
Who TrustData is for
E-commerce brands spending €50k–5M/month on ads — advanced enough to distrust last-click attribution, but without an in-house data team.
Marketing agencies managing budgets across multiple clients — one platform to measure and prove performance independently of what Google and Meta report.
Shopify ecosystem — native connector, pixel, and webhook for integration in minutes.